BetterWorldApps · Basel, Switzerland

AI that serves humanity, not the other way around.

We are the Swiss software company behind AIcoach.chat — and a small lab for apps that aim to make the world a little bit better.

Founded
2023
Based in
Basel, Switzerland
Registered
GmbH · CHE-307.345.619
Team
Founder-led, hiring

Flagship product

The company behind AIcoach.chat.

LiveB2BB2C

Who do I want to become?

AIcoach.chat

AIcoach.chat is a non-directive AI coach for the workplace. It asks the questions that help people find their own answers instead of handing them ours. Organisations roll it out to their whole workforce — not just the top floor — and individuals use it directly.

Also building

Two more questions we are working on.

v1 live on Google Playv2 in progress

What do I know?

QuizDeck

People agree on far more than they think — they just don't know it. QuizDeck is about shared knowledge: the hundred dates your teacher said everyone should know, learned the way games teach you things you never meant to learn.

quizdeck.ai →
Early alphaCommunity

How do we work together?

solofounders.ch

A community for people building companies by themselves or in very small teams — mostly with AI, mostly in Switzerland. Share what works, what doesn't, and who to ask.

solofounders.ch →

How we build

Three things we won't compromise on.

  1. Tools should serve people, not the other way around.

    The "reverse centaur" — a human doing the grunt work for a machine — is the future we are building against. Our apps make people more capable, not more replaceable.

  2. We design for the person, not the metric.

    Psychology has become very good at changing behaviour. We use it to help someone learn, reflect or connect — never to keep them scrolling. Time-in-app is not a goal.

  3. Say where things really stand.

    Live means live. Alpha means alpha. You will always see the honest status of a project — on this page and inside the apps.

Work with us

Three ways in.

Bring AIcoach.chat to your team

Coaching for your whole workforce. Pilots, rollouts, and straight answers to the questions your procurement and IT teams will ask.

Talk to us →

Build something with us

We take on a small number of build projects a year: AI-native apps on Flutter and Google Cloud, from idea to app store. Senior hands, honest timelines.

Start a conversation →

Join us

No open positions right now. But if you live in the Basel region and think we are the perfect fit, we would like to hear from you.

More about jobs →
Boas Loeb, founder of BetterWorldApps

About

Founder-led. Based in Basel. Growing deliberately.

BetterWorldApps GmbH was founded in 2023 by Boas Loeb. We design, build and run our products ourselves — AIcoach.chat for organisations in Switzerland, the UK and beyond; QuizDeck and solofounders.ch as the next questions.

We are growing the team step by step, with people who care about the same questions. If that sounds like you, the door is open.

Contact

Let's talk.

AIcoach.chat for your organisation, a build project, the open role, or solofounders.ch — one email is enough.

info@betterworldapps.ch